Customer Relationship Management

June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.

Kellogg Company reports on the progress it has made in its ongoing health and nutrition initiatives to help consumers successfully manage both sides of the calories in/calories out equation.

CGThas followed the Anheuser-Busch and InBev speculation, but according to a press release on the brewer's Web site, the rumors are real. Anheuser-Busch says InBev made an unsolicited buyout offer of $46 billion, or $65 per share. Read on to find out the logistics of the offer, and what the future may hold if these two companies take on the industry together.

New food favorites are added to South Beach Living foods from the Kraft line up.

Altria Group tells shareholders it seeks to grow non-cigarette tobacco business based on consumer insights.

Speculationwas everywhere about whether or not Belgium brewer InBev will make an offer to buyout St. Louis native Anheuser-Busch. Now the much-anticipated bid is making headlines as Anheuser-Busch confirmed a $46 billion buyout offer by InBev on Wednesday, June 11. Read on to see what the public is saying, from analysts to avid beer-drinkers, about the possible merger.

Kraft Foods Inc. reformulates several of its Kool-Aid drinks and launches a new Kool-Aid water beverage to revitalize the brand and bring it more in line with Kraft's nutritional guidelines.

CGT Executive Editor Kara Romanow recently had the opportunity to see P&G CEO Lafley speak about his approach to innovation. Read on to find out about key takeaways from his presentation.