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Roadmaps

  • Building Data Fluency Across the Consumer Goods Enterprise

    How companies like Colgate-Palmolive, Henkel, and PepsiCo are working to meet today’s new data mandates
    Building Data Fluency

  • 5 Steps to Next-Level Revenue Growth Management

    Consumer goods companies are embracing revenue growth management (RGM) as an opportunity to shape revenue and margins. In this roadmap, learn how CGs such as Kraft Heinz and Keurig Dr Pepper are finding RGM success.
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  • Decoding Revenue Growth Management to Supercharge Profitability and ROI

    In this exclusive Q&A, Paul Smith, SAP’s global solution manager for trade and revenue growth management solutions, outlines how CG companies can strive for a more holistic RGM strategy that balances sustainable growth, enhanced profitability, and business success. 
    SAP logo teaser

  • Mapping Your Consumer Data Strategy

    A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
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  • Secrets of REX Excellence From L'Oréal, Unilever, AB InBev, and More

    A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences.
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  • Building Advanced Analytics into TPx

    Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.
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  • Setting the Stage for Enterprise-wide Data Harmonization

    In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.
    telus tpx

  • TPx’s Crucial Role in Simplifying User Experience

    In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.
    vistex roadmap teaser
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