Consumer Goods Registry: Health and Beauty Aids

Beauty isn't everything, but that doesn't apply to the companies on this list who continue to capitalize on the consumer's desire to look and smell their best.

   

COMPANY
2007 SALES (millions) YEARLY SALES GROWTH  

BRANDS
1 L'Oreal SA  $23,372*  8% Diesel, Garnier, Maybelline
2 Avon Products Inc.  $9,939  13% Avon, mark.
3 Beiersdorf AG  $7,543*  8% Eucerin, Florena, la prairie
4 The Estee Lauder Companies Inc.  $7,038  9%  Aveda, Clinique, M.A.C.
5 Shiseido Company Limited  $5,882  4% Shiseido
6 Coty Inc.  $3,300  14% mary-kateandashley, House of Phat, Nautica
7 Alberto-Culver Company  $1,542  10% V05, Nexxus, St. Ives
8 Revlon $1,400
 5% Almay, Mitchum, Revlon
9 Nu Skin Enterprises  $1,158  4% Big Planet, Nu Skin, Pharmanex
10 Elizabeth Arden Inc.  $1,127  18% Alfred Sung Jewel, Halston Fragrances, Prevage
* Denotes live exchange rates on Oct. 9, 2008

HBA News

1. L'Oreal SA
On April 30, 2008, L'Oreal was approved by the European Commission to acquire Yves Saint Laurent Beaute, and two months later, the agreement was signed by PPR. The offer included acquiring the shares of YSL Beaute Holding, including the Roger&Gallet brand, for 1,150 million euros in terms of enterprise value; obtaining an exclusive and very long-term worldwide license for the use of the Yves Saint Laurent and Boucheron brands in the category of perfumes and cosmetics; and taking over the licenses for the Stella McCartney, Oscar de la Renta and Ermenegildo Zegna brands, in the category of perfumes and cosmetics. In the future, L'Oreal plans to strengthen its focus on "Geocosmetics." This trend involves taking a global survey of cultural habits so that L'Oreal laboratories can develop products for people everywhere in the world; offering them formulations that suit their particular environments, cultures and physical characteristics.

2. Avon Products Inc.
Avon Products Inc. creates more than 2,000 products per year, which are sold through more than 5.5 million representatives in more than 100 countries. Being a truly global company, Avon Global Brand Marketing has spent the last few years evaluating the company's new product development processes around the world. It implemented a global new product development process in late 2005, and from then until earlier this year, Avon was running the initiative effectively. However, the process was not automated and it required the management of a lot of administrative work. Using a solution that Avon coined "Horizon" [Enovia from Dassault Systemes], this market leader can now plan and manage its global innovation calendar and stage-gating process. Moving forward, Avon has long-term plans to implement project management and package specifications, and extend the systems to provide a single point of access to the data that is needed to develop new products.
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