Consumer Engagement

E.l.f. Beauty, Tiesta Tea and Catalina Snacks talk about their greatest sales and marketing challenges, what technology can help, and what trends or channels they’re keeping an eye on next.

This Q&A explores how a tech overhaul helped the retailer improve customer satisfaction, utilize more efficient channels like chat and SMS to empower agents, and truly provide a first call resolution.

Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.  

Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.  

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after.

The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.

New Balance is modernizing its consumer experience capabilities through a new tech partnership.