Consumer Engagement

First Look: MAC Cosmetics Concept Store
After a year-plus of being shut in, consumers are ready to travel again and intend to look good while doing so. To serve this emerging need while still catering to those seeking contactless retail experiences, MAC Cosmetics has opened a new specialty concept store.
Movado Group Personalization Efforts Drive 250% E-com Growth
In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands.

How AB InBev is Using Direct-To-Consumer to Connect with Customers and Empower Small Retailers
Samsonite Boosts Digital Consumer Experiences

Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.
Yeti Dives Into Augmented Reality

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.
P&G’s SK-II Gets Phygital With Social Retail Pop-Up

SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.
That Magic Moment: Cetaphil Rethinks Consumer Targeting

The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.
Madison Reed Deepens Customer Engagement with Interactive Color Bar Experience

Learn how mobile, web and in-store shopping converge in Madison Reed’s new interactive digital swatch panel experience.
Giving Consumers What They Want, When They Want It, With Adaptive Experiences

Expect a shift from entirely human-created experiences to adaptive experiences that harness data to learn, generate, and heal themselves.
Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases

Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.

First Look: MAC Cosmetics Concept Store

Movado Group Personalization Efforts Drive 250% E-com Growth

How AB InBev is Using Direct-To-Consumer to Connect with Customers and Empower Small Retailers

Samsonite Boosts Digital Consumer Experiences

Yeti Dives Into Augmented Reality

P&G’s SK-II Gets Phygital With Social Retail Pop-Up

That Magic Moment: Cetaphil Rethinks Consumer Targeting

Madison Reed Deepens Customer Engagement with Interactive Color Bar Experience

Giving Consumers What They Want, When They Want It, With Adaptive Experiences

Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases