Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Pepsi Kicks Off AR-Enabled Summer on Instagram

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Dollar General Launches Private Label Cosmetics Line

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Drumming up excitement for the May 10 theatrical release of Warner Bros.' Pokemon Detective Pikachu, Pokemon Co. has launched a mobile application that lets gamers collect digital and in-game rewards at select Target stores.

Walgreens secured a plethora of “Proud Supporters” for its annual Red Nose Day campaign, which culminates with the May 23 Red Nose Day primetime TV program on NBC.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

The Home Depot is shining a spotlight on new WiFi-enabled, wood-pellet grills from Traeger Grills during its annual “Thrill of the Grill” campaign.

Walmart is pitting two different types of digital price labels against each other at two stores near its Bentonville headquarters to see if they can be controlled through programming as quickly as price changes, saving time for employees and providing accurate, real-time pricing for shoppers.

Rise magazine unveiling

The debut issue of Rise magazine is unveiled at the 2019 Path to Purchase Summit.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

A pat on the back to 24 upstarts making unique marks on the evolving retail marketplace.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists.

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.

The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.

Target is shining a spotlight on its new private-label seasonal collection Sun Squad, comprising nearly 600 colorful summer-themed accessories.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

Target tied in to the April 22 designation of "Earth Day" by launching a line of sustainable, budget-friendly cleaning and household essentials.

Target recently enjoyed an exclusive launch window for a new line of plant-based fabric care, dish wash and surface cleaner SKUs from Unilever.

Target is exclusively stocking a collection of special-edition razors and shaving accessories from Procter & Gamble's Gillette Venus sporting a print from luggage and handbag design company Vera Bradley.

Working with Shopkick platform at Walmart, hair-care brand makes 18 videos and sees 96% video-completion rate.

For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

In today’s marketplace, consumer brands must strategically shift from being product-centric to consumer-centric. We're here to help.

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