Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

The economic shock of the COVID-19 pandemic will be felt by virtually all businesses across the world for years to come. For alcoholic beverage makers, the outlook is challenging.

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

The Coca-Cola Company is teaming with Microsoft in the name of employee and customer engagement.

The 10th annual Global RepTrak ranks companies on how they’re perceived across seven factors. See which brand landed the No. 1 spot.

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.

Despite operating in a supremely uncertain environment, Levi’s anticipates the strength of its brand coupled with its digital investments will carry it through the coronavirus health crisis.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Air Wick Smart Diffuser

Reckitt Benckiser is leaning into the smart home category, which is expected to generate $2.76 billion in revenue by the end of this year.

You can take an average product and tell a really great story with it, and have amazing content online and sell quite a bit of it. And that's what a lot of these DTC brands are doing.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

CGT looks at emerging technologies. This week: CrowdRelief’s community aid platform.

Digital Shopper Engagement Solutions 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

The future of desserts is dairy-free, and Ben & Jerry’s is heeding the call.

Shinola tapped old-school designs to engage consumers in a new way during the most recent holiday season. The luxury watch, accessory and bicycle brand trialed the Picture Flap installation at its King of Prussia, Pa., location this past November and December.

Tobacco giant Philip Morris is heeding to consumer preferences as its plots a smoke-free future.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

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