Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Award-Winners Abound on Path to Purchase Expo Stage

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

Walgreens, CVS Detail Key Initiatives at P2PX

Top marketing executives from Walgreens and CVS Health weighed in on digital and physical shopper engagement strategies on day one of the Path to Purchase Expo.

Modular living-produce farms installed in stores will provide customers with hydroponic produce right at the point of purchase. They will use internet of things and machine learning technologies to improve efficiency and allow for cloud-based monitoring.

Path to Purchase Expo 2019 P2PX

Find out how some of the biggest companies pulled off their recent wins.

Shah is leading 1-800-Flowers.com into the digital future while strengthening the emotional bonds that consumers have with the iconic retail brand.

The brand's new at-home LED whitening device promises to turn teeth six shades whiter in 10 days. 

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Program spotlighting limited-edition Oreo cookies drives sales at Target.

The mass merchant has rolled out a pilot of InHome Delivery, a service that delivers items directly to consumers' refrigerators.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Deb Monahan

This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Ahalogy a Quotient brand

Quotient’s Ahalogy brand unveiled Rising Keywords, a social media feature for its Muse platform that predicts future trends on social platforms.

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

Path to Purchase Expo 2019 P2PX

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

More than ever, brands must continually keep up with technology to stay close to consumers.

Path to Purchase Expo 2019 P2PX

We explain why P2PI's largest annual event brings together the sharpest consumer goods and retail talent.

Mountain Hardware launched its first mobile app in June, leveraging augmented reality to help shoppers view the brand’s new line of technical gear at scale and virtually climb inside.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

​​​​​​​Johnsonville brings patriotic campaign to grocers and mass merchants.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

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