Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Lowe's Revives 'Build and Grow' Kids Program

After a nearly three-year hiatus, Lowe's "Build and Grow" children's workshops are returning to stores.

Dollar General, Reese's Dangle a Year's Supply of Chocolate

Dollar General and Hershey Co.'s Reese's recently wrapped a sweepstakes awarding 10 grand-prize winners a year's supply of Reese's peanut butter cups each.

Jergens selects Ahalogy

Kao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand.

OMA 2019 Complete List Preview

Here is the complete list of 2019 OMA Award winners, announced at GlobalShop on June 27 in Chicago.

OMA Awards 2019

Each year, Shop! recognizes and honors retail displays that raise the bar and set merchandising and design precedents through its Outstanding Merchandising Achievement (OMA) Awards competition.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

Target is shining a spotlight on its new assortment of men's grooming SKUs from private label Goodfellow & Co.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.

Target is tying in to the excitement surrounding the June 21 theatrical release of Walt Disney Co.'s Toy Story 4 by stocking exclusive licensed merchandise, staging an in-store scavenger hunt, and running a promotion incentivizing Mattel toy purchases.

inMarket

Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.

The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences.

Converge Retail at GlobalShop 2019

Coverage Retail, Hayward, California, unveiled its latest kinetic retail display platform at GlobalShop 2019 in Chicago.

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

Christine Nessen of Office Depot

Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Aldi is quietly testing curbside pickup through grocery delivery service Instacart.

Target is enjoying an exclusive launch window for a new budget-friendly, digitally incubated clean skin care brand from Clique Brands.

Rise’s editors found that while Amazon’s brick-and-mortar locations are aggressively leveraging product reviews, other retailers and brands seem to be only dabbling with the tactic in stores.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.

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