Consumer Engagement

Press enter to search
Close search
Open Menu

Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Three Trends to Watch in 2020

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Weis

Self-checkout systems help shoppers complete transactions in a more timely and efficient manner, fulfilling the grocer’s mission to improve the in-store experience.

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

The regional grocer tapped into Pinterest’s insights this holiday season to share festive recipes and dishes inspired by the platform's top food trends.

A consumer goods industry now focused on building better shopping experiences shouldn’t underestimate the impact of delivering the right product, at the right price, on time.

Our annual state of the industry report examines some of the major issues affecting consumer goods companies as we begin a new decade.

Digital Shopper Engagement Solutions 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

Nestle’s Starbucks Coffee unwrapped a fun holiday program at Walmart incorporating augmented reality to spotlight a variety of seasonal SKUs ranging from ground coffee to K-cups and cookie straws.

In “Future Proofing Your Brand in the Retail Environment,” a session at last November's Path to Purchase Expo, executives from ​​​​​​​Procter & Gamble and News America Marketing examine the ever-evolving ways in which brands engage with shoppers.

Sheila Bonner is one of three Women of Excellence honorees in the “Collaboration” category.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​The roles of shopper marketing agencies are evolving as the landscape of new technologies and consumer desires and expectations continue to dramatically shift, according to a panel of speakers at Path to Purchase Expo.

​​​​​​​Shopping can be highly emotional, creating connections among people and providing a sense of control in one’s life. However, those qualities might not seem to jibe with the transactional bustle of back-to-school season.

Who's Who E-Commerce 2019

Our report recognizes more than 175 brand and retail executives who are making notable contributions in the area of e-commerce.

Brick and mortar stores are not becoming obsolete. They just need to get a whole lot smarter.

Yolando Angulo is one of three Women of Excellence honorees in the “Innovation” category.

Shah is leading 1-800-Flowers.com into the digital future while strengthening the emotional bonds that consumers have with the iconic retail brand.

Susan O'Neal is one of three Women of Excellence honorees in the “Innovation” category.

Laura Dickey is one of three Women of Excellence honorees in the “Collaboration” category.

Christie Ciccolone is one of three Women of Excellence honorees in the “Innovation” category.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

Show More