Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Path to Purchase Expo 2019 P2PX

Full Path to Purchase Expo 2019 Agenda Released

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

Tip of the Spear Technology: 3D AI for E-Commerce

Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.

Hilary Carter likes to say she’s come full circle – at least to this point in her young career.

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Alyssa Raine Acting Walgreens CMO

The industry veteran will share how the drug retailer is transforming the path of its business this November at P2PX in Chicago.

Brown-Forman uses chatbot to help consumers along the path to purchase.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

The grocer significantly expanded the availability of "Food Lion to Go" this summer as parent company Ahold Delhaize focuses on growing individually branded pickup and delivery services across banners.

Hannah Stewart started with E. & J. Gallo right out of college after meeting someone from the winery at an on-campus job fair.

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Take a look back at the top five in-store displays spotted at Walmart in July.

Sara Brown joined Ferrara Candy just over a year ago, at a time when the company was making a lot of changes within its marketing department.

2019 Guide to Shopper Marketing Agencies

The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.

Lena Lewis joined Ferrara earlier this year to head up consumer engagement and shopper marketing.

Anne Martin has always loved creating art. Her goal in college was to find a career in which she could incorporate the marketing skills she was learning with her creative side.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today? 

Sarah Morphis was doing digital marketing before it was a part of job titles. Working for a mortgage company and managing its website and CRM campaigns, she recalls how the firm’s owner was extremely focused on driving loyalty.

OMA Award Winners 2019

Each year, Shop! recognizes and honors retail displays with its Outstanding Merchandising Achievement (OMA) Awards competition

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