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Target, Inc.

  • Marketing on a Shoestring

    The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.
  • How CG Manufacturers Are Using MDM to Create a Recipe for Customer Success

    In an effort to make data sharing among customers and channels easier, many organizations are leveraging Master Data Management and Product Information Management solutions to ensure that the information they share with customers and consumers is both reliable and accurate. Find out how to overcome the challenges of managing data.
  • Comings & Goings: November 2015

    Bayer Consumer Care, Whippany, New Jersey. Scott Traister was recently promoted to the position of manager, shopper insights.

  • The Art of Engagement

    The age of the Internet of Things presents opportunities and challenges across industries. Companies are embedding digital sensors in their products, while retailers are experimenting with digital transformation.
  • Target Wants Chemicals Out of its Consumer Goods

    Target has expanded the list of chemicals it wants suppliers to take out of their products toalmost 600 substances. Find out how they are motivating suppliers to do so.
  • Comings & Goings: October 2015

    Kellogg Co., Battle Creek, Michigan. The company recently announced the election of longtime Procter & Gamble executive Carolyn M. Tastad to its board of directors, effective Dec. 1.

  • Selling Oreos Online

    Traditional supermarket chains are scrambling to get a foothold in the e-commerce marketplace. As some retailers build out internal capabilities for online ordering and out-of-store fulfillment, others are striking formal arrangements with third-party services to offer their alternative-seeking shoppers something until they can get their own operations up and running.

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