Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.
Target is strengthening its efforts to become a channel-agnostic retailer with mobile serving as the "front door" to its brand, while cutting thousands of jobs is part of a plan to save $2 billion over two years.
On July 28, 2014, Dollar Tree, Inc. announced its intent to takeover Family Dollar for $8.5 billion. Will the merged company, with more than 13,000 stores in 48 states and five Canadian Provinces, create significant competition for big box retailers, like Walmart?
While Walmart once again takes the top spot, Amazons rise into a top 10 list from STORES Media is being noted as a symbolic of a shift in U.S. retail toward a genuinely multichannel future. Find out who else made the list, indicating noticeable changes taking place in the retail landscape.
Target announces a number of leadership changes that will further the companys efforts to drive U.S. traffic and sales, improve its Canadian operations, and advance its ongoing digital transformation.
