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Starbucks Coffee Co.

  • Starbucks Stirs Up Senior Leadership

    Starbucks announces a new leadership structure that positions the company to leverage its assets and operations, and gain maximum benefit from the retail, consumer, mobile and digital shifts currently underway in the global marketplace.
  • Starbucks to Pay $2.7B to Kraft

    The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies' coffee contract.
  • Starbucks, Danone to Debut New Products

    The new specialty yogurt products starting with a ready-to-eat Greek yogurt parfait will debut in U.S. Starbucks stores and grocery channels followed by additional regions around the world.
  • CG Execs Meet to Share Sales & Marketing Insights

    Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.
  • 2013 Readers' Choice: Mobility

    New this year, CGT's readers rank the top five technology companies that provide software, hardware and/or services for managing "mobility" for both internal and external communications.
  • Starbucks Adds Teavana to Emerging Brands

    Starbucks acquired Teavana for an aggregate acquisition price of approximately $620 million in cash.
  • Top 5 Health Trends to Watch in 2013

    The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?
  • Shopping in the Age of Mobile

    Smartphones will soon become the most ubiquitous piece of hardware to rule the planet. Naturally, consumer goods organizations are connecting their brands to shoppers and consumers over smartphones, wherever they are.
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