The Risk of Marketing Data AnalysisConsumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition. Special Report - February 2005In-store televisions and other electronic media tools are transforming the consumer/brand relationship Companies On the Move - January 2004 Keep an eye on these up-and-coming IT vendors The Pulse -- November 2003 For many, a hot cup of Starbucks coffee is an everyday ritual. First Previous 8 9 10
