SAP America

The company ultimately wants to also leverage the QR codes on its packaging to introduce customized after-sale support and services.

The acquisition will boost Accenture’s growing technology practice and number of SAP professionals in the region.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

Brick and mortar stores are not becoming obsolete. They just need to get a whole lot smarter.

Assembled thought leaders will aid the Path to Purchase Institute’s public outreach.

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

The company is among the first planning to use the application for efficiently meeting customer requirements and rapidly developing new products and services.

The industry veteran will help attendees of the 16th annual Consumer Goods Sales & Marketing Summit understand how to leverage emerging technologies to prepare for whatever is coming next.