Ralph Lauren

Tariffs are top of mind within the consumer goods industry as CPGs ready for a second Donald Trump administration.

Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and personalization techniques.

As the next chief digital and technology officer, Christopher Conrad will drive consumer-facing and internal digital transformation at the company.

Consolidation into a single ERP is part of the company’s multi-year systems CapEx, which also include integrated business planning tools and enhanced logistics automation.

The company has been experimenting with intelligent inventory technology, having launched an AI-powered pilot in its European and Asian stores this quarter. Get more details.

The company is expanding its Canadian presence, launching a dedicated e-commerce platform along with its first luxury brick-and-mortar store in the country.

Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared. 

Our 17th annual analysis of the largest publicly traded consumer goods companies worldwide sheds light on recent financial winners and losers and takes a deep dive into the 10 enterprises that enjoyed the greatest success.