Ralph Lauren

What some CG companies are doing to stay afloat.

In this time of economic uncertainty, many consumer goods companies are spinning off sections of their businesses to better concentrate on their main or most well-known products. Kraft Foods has had intentions for about a year now to merge its Post cereals with Ralcorp. Read on to find out if this merger will be a tax-efficient transaction to benefit Kraft and its shareholders.

Under Armour Inc. Executive Vice President and Chief Financial Officer Wayne Marino is named to the newly-created position of chief operating officer.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.