Ocean Spray

Ocean Spray is continuing to bolster its tech team. Janet Scott is taking on the role of VP of transformation at the organization.

Ocean Spray Cranberries, Inc., has tapped previous Subway executive Neil Hampshire to lead the company’s digital and IT efforts as its chief information and digital officer. Learn about the role.

We tapped some of today’s leading minds in the industry to collect not only their takeaways from this year, but to also get a read on what they’re prioritizing heading into 2022 — as well as what’s on their personal or professional bucket lists for the year.

With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.

Featuring Lizzy Ellingson, David’s Bridal chief digital experience officer; Brendan Witcher, Forrester Research VP, principal analyst; and Jamie Head, Ocean Spray chief digital and technology officer, the group will debate the strategies expected to have an impact on both the short and long term.

The agricultural cooperative launches Cranberry Seeds, an upcycled ingredient with powerful nutritional benefits and clean label.

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.

Most recently global chief innovation officer at Ocean Spray Cranberries, Hamdallah will be tasked with leading Clif Bar’s product development and business models.