Tis' the season to strengthen marketing and promotional strategies: Both The Wm. Wrigley Jr. Co. and Kimberly-Clark Corporation inked new partnership deals this week to enhance marketing and promotional efforts for their consumer brands.
Today's ever-evolving value chain can cause consumer goods manufacturers to struggle with tracking materials and assets and meet the visibility and tracking requirements of their customers.
An ever-evolving value chain can cause consumer goods manufacturers to struggle with tracking materials and assets as well as meeting the visibility and tracking requirements of their valued customers.
Dr. Tanya Clemons, a senior executive with extensive experience in leadership and organization change at Microsoft and IBM, will join Pfizer as vice president and chief talent officer.
Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data.
