Seventh Generation Enlists Microsoft to Support Growth
Seventh Generation Inc., a brand of nontoxic, environmentally safe household and personal care products, has experienced unprecedented growth in recent years, generated by distribution and consumer demand for its "green" products. The company selected Microsoft Dynamics NAV from Microsoft Corporation as its business management solution. Microsoft Dynamics NAV is an enterprise resource planning system built to help small and midsize companies streamline business processes by providing specific functionality based on the needs of individual industries and regions. "We found that Microsoft Dynamics NAV straight out of the box covered 95 percent of our business needs," says Nancy Stoddard, vice president of information technology for Seventh Generation. "Seventh Generation will be able to adapt its Microsoft Dynamics NAV system as the company grows and can shape its look and feel." Previously the company relied on numerous spreadsheets to track its business, requiring data to be re-entered multiple times; and the system encountered difficulty keeping pace with the expansion of the business. The company also required technology that would be responsive to its intent to upgrade its internal business processes.