Microsoft

The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.

In the first three months, Kimberly-Clark has already realized $10 million in additional revenue by avoiding out-of-stock scenarios.

Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.

Winning at the shelf is all about ensuring consumers can quickly find their brands at just the right time and price. Winning is also about leveraging the right technologies to make that happen. The time and price are ideal right now for Cloud Computing. Kevin Tigges, Microsofts U.S. consumer goods industry solutions director, discusses with CGT why this new technology is gaining momentum.

The services will support Carlsbergs future growth through the introduction of common business processes and an enhanced ability to share best practices across its European operations.

The top 10 providers of a suite of software applications or point solution for product management, including new product development, formulation, packaging, introduction and launch.

This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be duly noted.

The Top 8 providers of a point solution or an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.