Alliance participants, including Coke, Kraft, and P&G among others, first convened in March 2010 to discuss the state of publicly available product data, and decided to form the alliance and work together to improve it.
After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.
As a leading innovative company that produces products across diverse markets, 3M needed an operating system that allowed its employees to be productive, while at the same time tightening network security and reducing costs of PC management.
The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.
The solution will eventually scale across Hanesbrands' extended value chain, delivering cross-departmental sales insights and analytics to hundreds of business practitioners.
Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live.
