Microsoft

The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.

The solution will eventually scale across Hanesbrands' extended value chain, delivering cross-departmental sales insights and analytics to hundreds of business practitioners.

Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live.

A DSR will help the global manufacturer facilitate a single view of its customers across all departments.

U.S. household goods companies won out in battle for public opinion, claiming five of the top 10 spots in a new national corporate reputation survey. Find out which other CG companies got high marks from 800 American consumers.

To seed future growth and build on the company's competitive edge, leaders at Del Monte focus on providing the infrastructure necessary for employees to work together and share information without risking the integrity of the company's intellectual property.

By Kevin Tigges, U.S. industry solutions director, Microsoft Corp.

The consumer goods giant expects to save $1.5 million by managing its more than 30 brand web sites in a more cost-effective and consistent way.