Microsoft

While manufacturers are increasingly adopting digital capabilities, they must consider using data and analytics to build resilience. Here are few critical factors that they need to consider as they progress their data and analytics capabilities to keep up with uncertainties.

With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.