Mars, Inc.

With benefits extending from increased collaboration to enhanced safety, more consumer goods companies are investing in digital twins, including Unilever, Mars, Coca-Cola, Kraft Heinz, and Johnson & Johnson.

Digitization and sustainability: two sides of the same coin. But how can brands balance the two? Mars, Inc., has seemingly figured out how to meld the two together as  part of its change management journey.  

We’re excited to provide highlights from all sessions at CGSM with links to some of our expanded coverage.

The relationship will provide Mars with insights and measurement capabilities. Learn more.

Tech Transformation is once again on the road, this time recording from Groceryshop 2022 in Las Vegas. In this episode, Mars Wrigley's Deepak Jose shares how they’re using data analytics to engage today’s consumers in new and innovative ways.  

Influential leaders from across the consumer goods and retail industries convened in Chicago from June 21-23 for Analytics Unite 2022, the premier networking and educational event discussing the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth.

Hasbro has made two leadership changes this week, first naming Shane Azzi as its new chief global supply chain officer. Additionally, Matt Austin is moving into the chief commercial officer role. The company also acquired D&D Beyond.

The role will focus on revenue-generating marketing research and strategic planning.