Kroger

Kalindi Mehta, VP, consumer foresight and predictive analytics, The Estee Lauder Companies; and Josh Blacksmith, senior director, global consumer relationships and engagement, Kimberly-Clark, came together to talk about how having a truly consumer-centric approach to data changes how consumer goods companies and retailers operate.

From product research to tech innovation, consumer data — particularly from loyal customers — becomes invaluable, and that’s why Jamie Lancaster, VP of shared services at Kroger, is tackling the subject at our highly attended Analytics Unite event.