A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.
The importance of transformational business and technology initiatives cannot be underestimated in the consumer goods industry. That's why CGT is once again recognizing three consumer goods companies for excellence in supply chain, customer management and mid-market growth strategies.
The global brands company is now able to standardize its operational processes worldwide, including payments, confirmations, trade initiation, securities and more.
When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends.
The award recipient led the development of a five-year People Strategy with initiatives focused on employee engagement, talent management, diversity and inclusion, leadership development and new technologies that help the company better manage its global workforce.
One of 2012s '40 Under 40' Rising Stars of Safety is responsible for the launch of a new EHS (Environmental Health and Safety) management system which empowers floor workers to lead hazard identification and problem resolution initiatives.
Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.
