2012 was another exciting and transformational year in the consumer goods industry, from Kraft's new name to Kimberly-Clark's record-breaking digital marketing program. Join CGT as we revisit the most-read sales and marketing-centric headlines of the year.
A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.
The importance of transformational business and technology initiatives cannot be underestimated in the consumer goods industry. That's why CGT is once again recognizing three consumer goods companies for excellence in supply chain, customer management and mid-market growth strategies.
The global brands company is now able to standardize its operational processes worldwide, including payments, confirmations, trade initiation, securities and more.
When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends.
The award recipient led the development of a five-year People Strategy with initiatives focused on employee engagement, talent management, diversity and inclusion, leadership development and new technologies that help the company better manage its global workforce.
