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Kimberly-Clark Corp.

  • CGT Names Kimberly-Clark's Clive Sirkin as 2014 CMO of the Year

    Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.

  • Breaking the Reactive Cycle in Transportation

    With transportation spend for consumer product companies at roughly 7 percent of cost of goods sold, why is logistics planning stuck in a world of manual spreadsheets disconnected from core supply chain systems?

  • Kimberly-Clark Continues Finance Transformation with 5-Year Deal

    Kimberly-Clark has been an industry pioneer, industrializing its business process operations through Genpact in 2007, when the company made the strategic decision to drive more cost-effective finance operations in order to focus on product innovation and customer service.

  • The Top 25 Supply Chains in 2014

    This 10th anual list from Gartner, Inc. features several longtime leaders with new lessons to share and a number of more recent entrants from the high-tech, consumer product and industrial sectors.

  • Welch's Names CMO from Schwan

    Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.

  • Mrs. Fields Boosts E-Commerce Sales & Marketing

    The company appoints Kimberly Aylward to the newly created position of General Manager of Direct-to-Consumer Gifting, where she will oversee e-commerce sales and brand marketing efforts.

  • Kimberly-Clark Improves Promotion Execution Rate

    Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards.

  • 2014 Readers' Choice Survey: Social Media

    CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.
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