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Kimberly-Clark Corp.

  • Kimberly-Clark Improves Promotion Execution Rate

    Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards.
  • 2014 Readers' Choice Survey: Social Media

    CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.
  • The State of Trade Spend in CPG

    Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.
  • Kimberly-Clark Pursuing Spin-Off Of Health Care Business

    A spin-off would create a stand-alone, publicly traded health care company with approximately $1.6 billion in annual net sales and leading market positions in both surgical and infection prevention products and medical devices.
  • CG Leaders Study Disruptive & Incremental Innovation

    Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.
  • Dean DeBiase to Keynote 2013 Consumer Goods Growth & Innovation Forum

    The agenda for this leading consumer goods industry conference also features innovation thought leaders from Kraft Foods, Kimberly-Clark, Clorox, CleanWell and more.
  • Kimberly-Clark Connects Social Media to In-Store Sales

    Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
  • Seeing the Light

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
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