When she joined, the company was in the midst of a strategy shift, looking to change the drumbeat of innovation, marketing and activation to scale growth.
Carmichael joins Kimberly-Clark after spending three decades helping to reposition brands for growth through business turnarounds, acquisitions and scaled platforms.
Aligning marketing, sales, and IT is a prerequisite for success, necessitating a move away from siloed functions to more collaborative employee environments.
The $3.4 billion deal brings together Kimberly-Clark’s portfolio of consumer and professional tissue brands with Suzano’s industrial manufacturing efficiency.
“Potty With Pull-Ups” brings in content featuring intellectual properties from Disney Jr., such as Mickey Mouse, to help parents navigate the potty training process with their children.
NielsenIQ has kicked off a four-part study on how Americans and Canadians feel about tariffs, establishing a baseline with a survey conducted before President Donald Trump’s April 2 tariff announcement.
