Kimberly-Clark Corp.

Kimberly-Clark is bolstering its e-commerce presence on Amazon, elevating content syndication efforts to ensure all of its online listings showcase high-quality product data, images, and video.

Here is an overview of the latest round of investments according to recent earnings calls from some of CG’s biggest players.

Consumer goods companies are embracing revenue growth management (RGM) as an opportunity to shape revenue and margins. In this roadmap, learn how CGs such as Kraft Heinz and Keurig Dr Pepper are finding RGM success.

When Kimberly-Clark sought to improve its supply chain visibility for both its retailers and consumers, it had a fairly specific pain point to solve: order bunching.

It’s earnings season, which means consumer goods companies are taking to their conference mics to share details about upcoming investments. Get a snapshot from some of the largest companies in the industry. 

Kalindi Mehta, VP, consumer foresight and predictive analytics, The Estee Lauder Companies; and Josh Blacksmith, senior director, global consumer relationships and engagement, Kimberly-Clark, came together to talk about how having a truly consumer-centric approach to data changes how consumer goods companies and retailers operate.