Water conservation is just a segment of the sustainability efforts CPG companies are undertaking in order to offset their carbon footprint and bring to market earth-friendly products.
The ultimate goal is for the bottle, label, cap, and closure to be compostable or able to be recycled with other paper products in the majority of U.S. communities,
Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.
