Kellogg Co.

CG Execs Meet to Share Sales & Marketing Insights
Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.
2013 Consumer Goods Visionaries
CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.

Walmart App Gives Suppliers Access to Data

The program has already been piloted over the last several months with major suppliers involved including L'Oreal, P&G, General Mills, Kellogg and more.
U.S. Consumers Love Brands that Love Them

A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.
Walmart Launches Partnership with 10 Food Companies

Campbell Soup Company, General Mills, Kraft Foods Group, Unilever and more join forces with the retail giant for the third chapter of the Fighting Hunger Together initiative.
Kellogg Consumer Loyalty Program Yields Data Insights

In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.
Post-it Brand Announces Mobile Line

This comprehensive line offers Pockets, Full Adhesive Notes, Flags, Tabs, Notes, Dispensers and Writing Tools in unique new dispensers and product pairings designed for a mobile lifestyle.
Turning up the Heat

Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.
Kellogg Fuels Innovation with Consumer Insights

New product launches continue the momentum generated by other recent new breakfast products, including Krave cereal, which was the most successful cereal launch in the category in the last 20 years.
Kellogg Takes Control of Product Data

Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally.

CG Execs Meet to Share Sales & Marketing Insights

2013 Consumer Goods Visionaries

Walmart App Gives Suppliers Access to Data

U.S. Consumers Love Brands that Love Them

Walmart Launches Partnership with 10 Food Companies

Kellogg Consumer Loyalty Program Yields Data Insights

Post-it Brand Announces Mobile Line

Turning up the Heat

Kellogg Fuels Innovation with Consumer Insights

Kellogg Takes Control of Product Data