Kellanova

Consumer needs and wants are changing and growing every day, and with it comes a demand for new products. As small brands emerge onto store shelves, theyre not only meeting the demands of consumers, theyre also driving category growth.

CGT honors Frito-Lay North America for deploying an advanced analytic trade optimization solution to reduce unprofitable trade promotion spend by up to 50 percent in major accounts, increasing employee productivity, revenue and profits.

The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.

Kellogg Company's U.S. brands will debut more that 40 new products in early 2016. Find out what hot trends the new items reflect.

Kellogg Company says StayinFront products will enhance in-store direct store delivery (DSD) efficiency and productivity. Find out how.

Kellogg and PepsiCo led food and beverage makers in efficiency of water use, an important metric for the long-term profitability and sustainability of resource-intensive businesses, according to Lux Research. Lux Research analysts evaluated resource efficiency in consumer packaged goods. Here are their findings.

CGT announced the winners of its annual Business & Technology Leadership Awards during an awards ceremony at the 2015 Consumer Goods Business & Technology Leadership Conference. The awards recognize consumer goods companies for transformational business and technology initiatives in the areas of supply chain, customer management and mid-market growth.

Will Kellogg Co. boost its snack sales in a merger with snack foods maker Diamond Foods Inc.?