Honest Tea

If hindsight is 20/20, what would you do differently in your next startup role? We chat with the co-founder of Honest Tea to learn how he's doing just that with this latest venture.  

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.

Honest Sport will be available for early limited access at Whole Food Markets newest location in Pentagon City, Va., which opens June 29^th, and will expand to the remaining Whole Foods Market Mid-Atlantic locations in July 2016.

Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?

Honest Tea, the nations No. 1 organic bottled iced tea, will be the first brand from The Coca-Cola Company available in K-Cup packs.

Merger and acquisitions continue to transform the beverage list year after year, but growth remains steady for the majority. Look back at how the major beverage leaders grew market share in 2011.

The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.