M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.
The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.
To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.