The proposed acquisition will expand General Mills fast-growing natural and organic foods business, and has an aggregate value of approximately $820 million.
Current CEO Gary M. Rodkin has informed the ConAgra Foods Board of Directors of his intention to retire at the end of the companys fiscal year in May 2015.
Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.
Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners.