One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.
CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.
Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.