Gartner

VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.

The Top 8 providers of a point solution or an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.

There's no doubt that quickly and accurately unlocking insights from retailer data can yield enormous benefits for consumer goods firms. Here, the manufacturer of stationary products, lighters and shavers, explains how it had put an enterprise DSR to good use.

Both retailers and suppliers see the value of data sharing, but there is still a long way to go before benefits are realized. Proving there are exceptions to this rule, Kraft Foods, Delhaize America and Bozzuto's gathered to lend real-world context to the findings of the first annual Shared Data Study. Learn about their winning data sharing programs here.

Newell Rubbermaid struggled to access data and generate reports so that it could make timely, informed decisions about day-to-day operations. Find out firsthand how the consumer products leader transformed its ability to collect, interpret and act on information.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

On Monday, IBM announced its intent to acquire Sterling Commerce from AT&T for approximately $1.4 billion in cash. We asked experts from IDC, Gartner and Altimeter Group to weigh in on the deals implications for IBM and consumer goods companies.