CGT Roadmap: The Journey to Trade Promotion ExcellenceThe days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there. UpClear Names Director for New Revenue Growth PracticeAndrew Soteriou brings a range of experience advising some of the world's leading consumer goods companies on value growth and best-in-class RGM techniques. Nestle Buys Bulk of Latin American Health Food Company Ecuador-based Terrafertil markets natural, organic, plant-based foods and healthy snacks in seven countries. Readers' Choice Survey 2018: Trade Promotion Management The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization. Bringing Clarity Back into the Picture Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans. Ferrero Picks SAP Ariba for Procurement Help The world’s third-largest chocolate manufacturer will implement the software to help manage costs and risk throughout the procurement process. Ferrero Buys Ferrara The Italian chocolatier (and Tic Tac maker) will boost its U.S. presence with Ferrara's gummy treats. Ferrero Improves In-Store Execution Chocolate company Ferrero Australia announces it has selected StayinFront's mobile field cloud solutions to help support the field team. Comings & Goings: May 2015 Anheuser-Busch InBev, St. LouisSusan Topel has joined the manufacturer as a shopper insights analyst. Michele Ferrero Passes Away at 89 Michele Ferrero, the world's richest candy maker, passed away on Valentine's Day at the age of 89. Ferrero had been ill for several months, passing away on Saturday at his home in Montecarlo, surrounded by his family. First Previous 2 3 4 Next Last
