Strong retail execution, improved retailer collaboration, and an especially sunny summer have all combined for good news for Edgewell, which said it’s using its in-house digital prowess to share data with retailers.
As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.
Edgewell Personal Care Company has acquired direct-to-consumer personal care brand Billie in a $310 million cash deal, nearly a year after the Federal Trade Commission sued to block P&G’s attempt to pick up the brand.
The addition of CREMO’s “barber-grade” beard, hair, shave prep and skin care products will complement such other Edgewell brands as Jack Black and Bulldog.
