Diageo

Two Diageo brands are rethinking their packaging to be more inclusive and environmentally friendly.

Diageo's scotch brand Johnnie Walker is running a generative-AI powered consumer experience to create personalized packaging.

Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising.

The trial run will allow the company to gain insights about how consumers understand the sustainability strategy and interact with the new material. Learn more.

Ambrey will be speaking at the “Transforming Insights Into Products and Experiences” session, joining Binu Varghese from SpartanNash, Murat Genc of Whirlpool Corporation, and Andy Walter of AJW-Advisory LLC.

The effort is being led by Sophie Kelly, global category director of Tequila for Diageo, and the company’s new Global Breakthrough Innovation Team, a subsidiary within its current Innovation function that launched early this year, with the goal to shape innovation “beyond the development of new products.”

The pilot will allow the company to scale circular packaging in about 18 markets over the next three years. Learn more.

For consumer goods manufacturers, leveraging data and analytics in the development of the right immersive and distinct experiences is just the first step; properly disseminating these insights across the enterprise to unlock their potential is just as critical.