Clorox Co.

Clorox Partnership Supports Suppliers With Sustainability Tracking
The Clorox Company is advancing its sustainability efforts, elevating data visibility through a new partnership that allows the company to improve tracking.
Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics
The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.

Clorox ERP Integration To Bolster Data Visibility, Expedite Innovation

Clorox’s digital transformation is underway with an expected ERP integration happening in the U.S. segment over the next 18 months.
Manufacturers Likely Cybersecurity Targets, Say Experts: Tips & Strategies for Fortifying CPG IT Systems

Learn why CPG companies like Clorox, 3M, Hanesbrands, and Church & Dwight have made recent investments to bolster their cybersecurity, integrating automation and AI along the way.
Consumer Brands Association Forms Committee With CPG Leaders for New CEO

The Consumer Brands Association has formed a search committee to recruit for a new president and CEO.
Clorox an Early Partner in Instacart’s YouTube Retail Media Capability

The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement.
Clorox Is Accelerating Innovation With Generative AI Investment

As part of the company’s digital transformation and personalization strategies to bolster operations and customer relationships, the company is looking toward generative AI.
Clorox Implements Digital Transformation Amid IT-Breach Bounceback

Clorox CEO Linda Rendle detailed the company’s journey since the cyber attack, which reduced shipping and increased consumer product availability issues. Learn about the transformation journey.
Clorox Gains Access to Deeper Consumer Analytics Via Sam’s Club Shopper Insights

Clorox is one consumer goods company who has signed on to leverage the Sam’s Club retail media platform, MAP. Learn about the company's increased data visibility.
Clorox IT Breach Stalled Automated Supply Chain Operations

Order processing is operating at a lower rate and Clorox is encountering increased consumer product availability issues.

Clorox Partnership Supports Suppliers With Sustainability Tracking

Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics

Clorox ERP Integration To Bolster Data Visibility, Expedite Innovation

Manufacturers Likely Cybersecurity Targets, Say Experts: Tips & Strategies for Fortifying CPG IT Systems

Consumer Brands Association Forms Committee With CPG Leaders for New CEO

Clorox an Early Partner in Instacart’s YouTube Retail Media Capability

Clorox Is Accelerating Innovation With Generative AI Investment

Clorox Implements Digital Transformation Amid IT-Breach Bounceback

Clorox Gains Access to Deeper Consumer Analytics Via Sam’s Club Shopper Insights

Clorox IT Breach Stalled Automated Supply Chain Operations