Clorox Co.

Gojo has a "large base and deep relationships in the fast-growing B2B channel," according to CEO Linda Rendle, providing Clorox with cross-selling opportunities.

The CPG company is leaning on backend tech investment, influencers and community-driven content to turn social engagement into sales.

Several major companies such as The Coca-Cola Co., Newell Brands and The Clorox Co. shed light on their progress with AI so far.

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

See how consumer goods companies can expedite their new product launches, using wins from companies such as The Clorox Co. and Kreate as approaches they can replicate.

See what leadership from leading CPG companies — and a few retailers — are saying about consumer behavior and how they are responding and adapting in real time. Executives from top CPGs and retailers weigh in on changing shopper habits and how they're adapting fast.

The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether cleaning can feel as enjoyable as top feel-good activities.

The Clorox Company is advancing its sustainability efforts, elevating data visibility through a new partnership that allows the company to improve tracking.