Capgemini

Ensuring you have the perfect package for your product requires a comprehensive, collaborative effort between all of the contributors involved in its design.

Internet grocery shopping is becoming a greater supplement to traditional brick-and-mortar retailing, according to a recent Nielsen study.

Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCos main reporting platform.

Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This Fortune 500 list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating employees, and more.