Unilever’s ice cream business will now be under separate ownership as the company focuses on four primary groups: Beauty & Wellness, Personal Care, Home Care, and Nutrition.
CG brands access the new solutions through the Instacart Ads self-service portal, Ads Manager, which provides anonymized and retailer-agnostic data insights.
A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.
