Ben & Jerry's Ice Cream

Supporting long-term environmentally sound practices goes by many names -- going green, corporate social responsibility, sustainability, just to name a few.

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.