Yum Brands Snatches Walmart CIOClay Johnson is leaving the mass merchant to become fast-food restaurant company Yum Brands' chief digital and technology officer, effective Oct. 15. Del Monte Migrates IT to the CloudAccenture’s standardized, automated platform is expected to facilitate a seamless transition. Amazon Expands Autonomous Delivery to California Amazon is taking its Scout autonomous delivery device from the Seattle area to a sunnier climate. Activation Gallery: Augmented and Virtual Reality Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys. Edge by Ascential Teams with Jumpshot to Extend Digital Shelf Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot. Best Buy Spotlights Remastered 'Crash Team Racing' Game Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support. Dollar General, FedEx Think Rural with New Program Starting this summer, Dollar General shoppers will be able to pick up and drop off FedEx packages at their local store. Why Brands Should Care About Retailers as Media Companies Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry. Activation Gallery: In-Store Product Reviews Hall of Fame Profile: Jody Kalmbach Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger. First Previous 26 27 28 29 30 Next Last
