Aki Technologies

The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.

Marketing tech provider Aki Technologies has developed its first division dedicated solely to consumer packaged goods.

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

Path to Purchase Institute’s editors reviewed the ranks of exhibitors and sponsors at this year’s Path to Purchase Expo to curate this special list of innovations that will be demoed, displayed and available for evaluation.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today? 

The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.

PEAK Technologies launches voice-enabled solutions for SAP supply chain users to improve order picking accuracy to 99.9 percent and increase productivity by up to 15 percent.

With mandates beat, Pacific Cycle changes direction to gain value from RFID using the right tech partners