Artificial Intelligence

ChatGPT: Do These Transformative Consumer Goods Use Cases Outweigh Concerns?

Liz Dominguez
Managing Editor
Liz Dominguez

Generative artificial intelligence has become a contentious topic worldwide. The applications are still blurry, as are the ethics involved with the technology. What the consumer goods industry has come to understand, however, is that there is no ignoring it. Generative AI platforms like ChatGPT, Open AI, and others are here to stay, will likely transform the industry, and must be embraced to proactively affect change in a responsible manner. 

In this edited webinar transcript, Albert Guffanti, VP of the Retail Technology Group at Ensemble IQ, leads a discussion on the topic of generative AI with AWS experts Michael Connor, global CPG leader, and Justin Honaman, head of worldwide retail and consumer goods, go-to-market. Connor and Honaman shed light on the real-life applications and use cases we can expect moving forward, and what today’s CPG executives should do to stay ahead of quickly shifting trends in the ChatGPT space.