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Case Studies

  • Dr Pepper Snapple Achieves a Data Advantage

    VP of Category Management Craig Hodnett reveals the beverage giant's business case for deploying a company-wide initiative to integrate downstream data into all of its operations, starting with category management.

  • Kraft Foods Drives Change

    Kraft Foods' SVP Customer Service and Logistics Philippe Lambotte details the company's latest logistics strategy, which, live since late 2007, helps to cut costs, boost customer service and support sustainability.

  • Clorox Undergoes an Innovation Evolution

    The Clorox Company details how it has transformed its product development process to sustain market leadership

  • 2009 Readers' Choice Survey: Demand Data Analytics

    Despite a downed economy, consumer goods companies continue to turn to downstream data for insights. Here are the Top 10 providers, as determined by readers, which are helping them in their quest to drive revenue.

  • 2009 Readers' Choice Survey: Business Intelligence

    Readers rank only the Top 8 providers in this space, perhaps signaling that big name vendors are doing a good job at gaining consumer confidence as the dust settles around heavy merger and acquisition activity.

  • Readers' Choice Survey 2009

    For the ninth consecutive year, CGT asked its subscriber base to identify their most valued and used solutions and service providers across 10 categories. Where do your providers rank?

  • 2009 Readers' Choice Survey: New Product Development & Introduction

    Supporting innovation initiatives is critical in times of economic hardship, and analysts expect a bevy of functionality developments in this space. Plus, readers rank the Top 10 NPDI providers.

  • 2009 Readers' Choice Survey: Supply Chain Planning

    Readers identify the Top 10 SCP providers. Plus, analysts assess why this key process has been negatively impacted by the current economic situation and what the future holds.

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