Case Studies

Vtech Acheives Supply Chain Excellence
Almost a decade ago, VTech pioneered the effective use of a data warehouse that includes demand signals. Here is the story of how this forward-thinking company leveraged its demand signal expertise to become a customer-focused organization that touts supply chain as a core competency.
Tyson Foods Builds a Land of Discovery
When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.

Henkel Supports Sustainable Innovation

At Henkel, sustainability and innovation are closely linked based on the belief that the most efficient way to deliver sustainable benefits is through new product design. In an exclusive interview, the maker of Purex, Renuzit and Right Guard reveals how it makes every new product more sustainable than the product it replaces.
2009 Visionaries

CGT is proud to present the most recent crop of consumer goods "Visionaries" -- those industry thought leaders who are shaping the future of their respective companies through leadership, drive, and unprecedented business and technology initiatives even as the economy suffers.
Sara Lee Attains Total Trade Management

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management.
Dr Pepper Snapple Achieves a Data Advantage

VP of Category Management Craig Hodnett reveals the beverage giant's business case for deploying a company-wide initiative to integrate downstream data into all of its operations, starting with category management.
Kraft Foods Drives Change

Kraft Foods' SVP Customer Service and Logistics Philippe Lambotte details the company's latest logistics strategy, which, live since late 2007, helps to cut costs, boost customer service and support sustainability.
Clorox Undergoes an Innovation Evolution

The Clorox Company details how it has transformed its product development process to sustain market leadership
2009 Readers' Choice Survey: Demand Data Analytics

Despite a downed economy, consumer goods companies continue to turn to downstream data for insights. Here are the Top 10 providers, as determined by readers, which are helping them in their quest to drive revenue.
2009 Readers' Choice Survey: Business Intelligence

Readers rank only the Top 8 providers in this space, perhaps signaling that big name vendors are doing a good job at gaining consumer confidence as the dust settles around heavy merger and acquisition activity.