Case Studies

Glidden Makes a Comeback
It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.
Kraft Thinks Green
Being green isn't new to Kraft Foods, but senior leadership raised the bar significantly in the last three years, making sustainability a company-wide effort and setting aggressive goals. Here, Kraft Foods' VP of Sustainability Steve Yucknut shares big sustainability wins in four key areas, all of which have been made possible in part by a "greener" corporate culture.

2010 Visionaries

CGT presents the most recent crop of consumer goods "Visionaries" -- 10 industry thought leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives. Find out about their biggest accomplishments of late and get a glimpse into the big business initiatives they have on the horizon.
Molson Coors Canada Makes Complexity Look Simple

Molson Coors Canada is the first business unit in the company to design, develop and implement a massive five-year customer relationship management transformational program. Three key executives reveal how they standardized 70 percent of the company's sales processes in an extremely complex and highly-regulated market.
Standout SMBs: 2010

Back by popular demand, CGT's annual Standout SMBs story connects you to eight mid-market consumer goods companies that you should watch in 2010 and beyond. No matter the size of your business, you will undoubtedly learn from the cutting-edge initiatives employed by these hot companies. Among them, Alice.com, Project 7, Spin Master and more!
Del Monte Puts the Customer First

The customer truly is boss at Del Monte Foods. In support of this philosophy, the information technology and supply chain teams willingly worked in concert to implement a highly-efficient, demand-driven operating model that is mining major benefits for its customers.
Hillerich & Bradsby Co. Unveils Game-Changing Innovation

Hillerich & Bradsby Co. has been in the sporting goods business for more than 100 years with well-known divisions like Louisville Slugger and PowerBilt Golf. Recently, the company's partnership with an internationally renowned orthopedic hand surgeon opened up a whole new league of possibilities for the company.
Readers' Choice Survey 2010

CGT readers recognize the solution and service providers that empower their businesses
Top 100 Consumer Goods Companies 2010

CGT once again ranks the top 100 consumer goods companies by annual revenue. Where does your company rank?
Sony Electronics Hits the Mark

In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities.