Case Studies

Standout SMBs: 2010
Back by popular demand, CGT's annual Standout SMBs story connects you to eight mid-market consumer goods companies that you should watch in 2010 and beyond. No matter the size of your business, you will undoubtedly learn from the cutting-edge initiatives employed by these hot companies. Among them, Alice.com, Project 7, Spin Master and more!
Del Monte Puts the Customer First
The customer truly is boss at Del Monte Foods. In support of this philosophy, the information technology and supply chain teams willingly worked in concert to implement a highly-efficient, demand-driven operating model that is mining major benefits for its customers.

Hillerich & Bradsby Co. Unveils Game-Changing Innovation

Hillerich & Bradsby Co. has been in the sporting goods business for more than 100 years with well-known divisions like Louisville Slugger and PowerBilt Golf. Recently, the company's partnership with an internationally renowned orthopedic hand surgeon opened up a whole new league of possibilities for the company.
Readers' Choice Survey 2010

CGT readers recognize the solution and service providers that empower their businesses
Top 100 Consumer Goods Companies 2010

CGT once again ranks the top 100 consumer goods companies by annual revenue. Where does your company rank?
Sony Electronics Hits the Mark

In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities.
VTech Acheives Supply Chain Excellence

Almost a decade ago, VTech pioneered the effective use of a data warehouse that includes demand signals. Here is the story of how this forward-thinking company leveraged its demand signal expertise to become a customer-focused organization that touts supply chain as a core competency.
Vtech Acheives Supply Chain Excellence

Almost a decade ago, VTech pioneered the effective use of a data warehouse that includes demand signals. Here is the story of how this forward-thinking company leveraged its demand signal expertise to become a customer-focused organization that touts supply chain as a core competency.
Tyson Foods Builds a Land of Discovery

When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.
Henkel Supports Sustainable Innovation

At Henkel, sustainability and innovation are closely linked based on the belief that the most efficient way to deliver sustainable benefits is through new product design. In an exclusive interview, the maker of Purex, Renuzit and Right Guard reveals how it makes every new product more sustainable than the product it replaces.