Case Studies

2016 Review & Outlook: The Data Frontier
This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.
Pushing Boundaries with Innovation
Chobani's passion for creating a simple, wholesome cup of Greek yogurt made with only natural ingredients, translates into innovations that have shattered consumers preconceived notions about how and when to consume Greek yogurt.

Readers' Choice Survey 2016

A short list of the best technology and service providers in the industry
Readers' Choice Survey 2016: Editors' Picks

CGT introduces you to 20 more unique technology and services companies that are worthy of your undivided attention.
Ahold USA Meets Its 'Best Customer'

Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project.
Marketing on a Shoestring

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.
The Beauty in Talent

In this exclusive Q&A, L'Oreal USA's Andrea Atwell divulges her recipe for success on attracting, building and developing a talented, entrepreneurial supply chain planning team.
Selling Oreos Online

Traditional supermarket chains are scrambling to get a foothold in the e-commerce marketplace. As some retailers build out internal capabilities for online ordering and out-of-store fulfillment, others are striking formal arrangements with third-party services to offer their alternative-seeking shoppers something until they can get their own operations up and running.
Empowering Global Growth

As Chief Information & Process Officer, Mark Dajani's goal is to power up Mondelez International for growth through the streamlining of processes, empowering its people with capabilities and future-proofing its technology. More specifically, Dajani gives CGT an exclusive interview on the latest WiSE initiative, and how it has helped to minimize regional differences for sustainable, global growth.
Comings & Goings: September 2015

Procter & Gamble, Cincinnati. Company veteran David Taylor has been named the successor to chief executive A.G. Lafley, taking the reins of the world’s largest CPG manufacturer.