Case Studies

Insights into Emerging Markets
Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets
Oscar Mayer Awakens Sizzling Consumer Conversations
As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

2014 Visionaries

CGT proudly presents its newest class of Visionaries; 11 consumer goods professionals who are shaping the future of their companies with unprecedented business and technology initiatives.
The Perks of Integrated Business Planning

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.
2014 Standout SMBs

CGT scoured the globe to find this year's group of Standout SMBs from a digitally-engaged confectioner in Belgium to an inspiring innovator turned viral sensation in the good old U.S.A. Find out how 11 small to mid-sized consumer goods companies are making an impact on consumers in their own special ways.
2014 Review & Outlook: The 2020 Imperative

The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.
The Thrill of the Start-Up

"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt.
2014 Readers' Choice Survey: Supply Chain Planning

CGT's readers rank the top technology providers of a suite of software or point solution for supply chain planning, including demand forecasting, inventory optimization, etc.
2014 Readers' Choice Survey: Customer Relationship Management

CGT's readers rank the top technology providers of an enterprise software suite specific to customer relationship management (CRM), including marketing, sales force automation, category management, etc.
2014 Readers Choice Survey: Mobility

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.