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Case Studies

  • 2016 Visionaries: A Digital Leader for the New World

    This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.
  • Clorox’s Kingsford Supports Receipt-Capture Promotions

    Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.

  • The Kroger Co. Goes Beyond Brick-and-Mortar

    Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.
  • 2016 Standout Small to Mid-Sized Businesses

    This year's class of standout small to mid-sized businesses is making a major impact on the consumer goods industry.
  • Beiersdorf, Edgewell Provide Grooming Solution

    Collaborative effort with Walgreens spells three-way success during the back-to-school season

  • 2016 Review & Outlook: The Data Frontier

    This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.
  • Pushing Boundaries with Innovation

    Chobani's passion for creating a simple, wholesome cup of Greek yogurt made with only natural ingredients, translates into innovations that have shattered consumers preconceived notions about how and when to consume Greek yogurt.
  • Readers' Choice Survey 2016: Editors' Picks

    CGT introduces you to 20 more unique technology and services companies that are worthy of your undivided attention.
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