CAS Completes Key Initiatives

CAS, the global provider of demand side management solutions for the consumer products industry, announces the successful completion of several key initiatives for the company, focused on expansion and building momentum globally. In June, CAS appointed Todd Fryburger as CEO of CAS Americas. Since then, Fryburger has built an executive team comprised of seasoned industry veterans, most recently appointing Scott McKenzie as vice president of Sales, and Davis Bennett as vice president of Services. CAS has also appointed six new global account managers, each with an average of 23 years of experience in enterprise software sales and the CPG market. 
  

In addition to hiring key senior leaders, CAS also announced several key strategic initiatives for the company, including the launch of CAS Global Services and the CAS Global Alliance Program. CAS Global Services will bring together the company's best practices, methodologies, solutions and consulting, training and support resources to help customers to speed implementation time, drive business results and enhance predictability throughout the entire project lifecycle.

 

Through the Global Alliance Program, CAS will collaborate with business process, technology and consulting partners to integrate strategies, consumer products expertise, methodologies, best practices and training programs, designed to deliver speed, precision and results. This worldwide program will also include formalized technology and consultant certification, as well as joint marketing opportunities for alliance program participants.