Machine Learning

Several CG leaders from companies such as E.l.f. Beauty, SharkNinja, Steve Madden and Newell Brands, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.

Paired with machine learning, the AI model allows for touchless forecasting that reduces the need for manual overrides and improves accuracy, particularly around seasonal demand.

Henkel's investments have included tapping into AI and automation in the past in order to bolster research and development, and the new Trumbull center will add to that.

Learn how CIOs, CDOs and CMOs can collaborate on data-driven strategies to deliver seamless, personalized experiences while ensuring trust.

Gartner predicts that by 2027, generative AI will cause the first true shakeup in the $58 billion productivity tools market in 30 years.

The company sought out a solution after becoming concerned about lost revenue when non-fraudulent consumers were reaching out about declined orders.

Analytics Unite 2026, being held April 7-9 in Chicago, will address the new frontier of intelligent supply chains, which are autonomous and AI-enabled to predict and respond in real time.

The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.